At Opaline, we prefer to invest in human relationships to share our values instead of words on an impersonal advertising medium.
We share who we are and what we do, not the image of what we would like to be or what we would like to do.
This allows us to reach out to our community and encourage discussions on a daily basis. Whether it is the visit of our partner bakers, coffee shops, grocery store and hotel owners, or the sharing of our project through public conferences, workshops in schools or in companies.
This is financially not optimal, but building human relationships and enjoying moments of joy is not a financial operation. It’s a human operation. How to integrate this idea into a marketing budget? It’s simply not possible, so we just don’t do it.